Wallace Villas is a holiday letting company that owns villas in Orlando Florida and Marbella Spain.
The previous website and brand identity for the company were very outdated. Customers looking to book were instantly navigating away from the site and the overall design and user interface made the experience difficult, particularly on mobile devices. The company therefore required a refresh of their brand and an updated website that was responsive and easy to use.
A key point that emerged during meetings with the client was that the process for managing bookings and how they integrated with 3rd party apps was unmanageable for the owner. In order to address this, I helped the client formulate a more manageable workflow and automated certain aspects of the process too.
Once I had a clear understanding of the project, I began by wireframing the pages and the customer journey. The old website was very cluttered and from a UX standpoint, not easy to navigate. Working with the client, I determined the vital information that had to be retained and from there, I stripped out the unnecessary content and focussed on the user experience.
The client was managing the bookings via her mobile phone calendar and was sending out confirmation emails, answering FAQ's and sending information packs manually. It was clear that any booking functionality for the website had to integrate with her current booking apps such as TripAdvisor and booking.com and it was definitely vital that the whole client process was streamlined.
I started by addressing these pain points and coming up with solutions. By integrating a booking software into the new website that could be managed remotely and one that would send automatic emails was just the solution needed.
The icon created here is a flat version of the client’s original logo but incorporates a more modern typeface. The primary colours used for the logo were carried through the website and other brand assets.
The website focusses on the locations and the accommodation. The UI of the website is light and uses negative space and subtle animations to create a pleasing experience.
I focussed on providing the customer with the main information and providing clear calls to action of how to book.
Information packs were created as both printed versions for each location and also interactive PDF's which could be sent to the customer 4 weeks ahead of their stay. These packs provide all of the necessary information, detailing how to get to the property via different transport, accessing the property, FAQ's and info about nearby attractions etc.
Integrating pre determined google maps into the digital pack was a solution I came up with to streamline the customer journey, adding to the overall experience. This has impacted positively on reviews and customer satisfaction and also reduced some of my client’s administration.
PDF Link in email, opens google map route in the app and directs customer directly to the property.