The client, Melissa, is a Fitness Coach and Group Exercise Instructor. Her mission is to help others towards their personal development goals, help build body confidence and improve overall health and wellness.
Working closely with Melissa, I was able to design a website that told her story and allowed her to connect with her clients and community.
The main aim of the website was to successfully convey Melissa's story and fitness journey, whilst showcasing the various services she has to offer.
A strong call to action was required throughout so that any potential client could get in touch quickly and easily via a contact form or direct links.
The first stage of this project was to produce wireframes for each page template and map out the user's journey. For the size of the website, this was quite straightforward; the user was either led to view the services on offer or they were directed to contact Melissa via email or social media.
Photos by ttimage