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Castle Leisure Group ("CLG"), a company operating in the hospitality industry wanted to offer their customers rewards for their loyalty.

For years, this had been achieved through the use of a loyalty card where customers would receive a discount on food and events.

The main reason for switching to an online platform was to gain a more personal connection to the customer as well as gathering data that would help promote the venues owned by CLG. Loyalty points collected and stored through the app, browsing events, access to special offers and booking a table or function were some of the key elements that had to be considered when designing and developing the app for CLG.

I worked closely with a design/development agnecy ftom Glasgow; (Destrukt/Animoso) to ensure that the design ideas and functionality were in line with what was achievable from a development side of things.


Scope of Work
  • User Experience
  • Identity Design
  • Website Design
  • App UI Design