Wallace Villas is a holiday letting company that currently own villas in Orlando Florida and Marbella Spain.
The previous website and brand identity were very outdated. Customers looking to book were instantly navigating away from the site, the overall design and user interface made the experience rather difficult particularly on mobile devices. The company therefore required a refresh of their brand and an updated website that was responsive and easy to use.
Once I had a clear understanding of the project I began by wireframing the pages and the customer journey. The old website was very cluttered and from a UX standpoint not easy to navigate. So working with the client, I determined the vital information that had to be retained and from there, stripped out the unnecessary content and focussed on the user experience.
A responsive website showcasing the properties with new photographs and up to date information provided a far more pleasant user experience. User testing was also carried out before putting the site live, allowing final chnages to be made.
In addition I designed digital welcome packs that provided the customer with key information about the property and how to find it. These were sent out ahead of their stay and helped answer common questions.
A new and improved brand identity together with an up to date site, integrated with the clients booking software has increased bookings on average by 30%. I believe that continued advertisement could increase this percentage.