When I arrived at CLG, they had been using a ‘loyalty card’ for several years, giving customers discounts and deals at the various venues. I suggested that this loyalty system should be revised so as to keep up to date with the advances in mobile technology. I suggested that the company switch over to an app in order to appear more modern, while retaining the loyalty point system for customers.
Browsing events, access to special offers and booking a table or function were some of the key elements when designing and developing the app for CLG.
The user experience and functionality were considered at the very early stages and throughout the build process.
I worked closely with a development firm (Destrukt/Animoso) to progress design ideas and functionality in line with what was achievable from a developer stand point.
Research > Branding > Prototype > Design & Build > UX Test > Improve > Live