Brewhemia is a ground breaking venture from Castle Leisure Group (CLG) which sees an investment of £2 million into the iconic Scotsman Building basement.

“Brewhemia was born from our vision to create a completely new venue concept. A place where everyone can come together to enjoy great company, delicious food, great drinks and even better entertainment, with a choice of environments across the venue that evolve throughout the day in line with our customers’ needs."

This project required me to utilise all of my professional and creative skills. It was my job to take creative lead on the brand identity and vision. Over the 2 years it took to renovate the building, time was spent designing and redesigning identities, signage, products, printed collateral and online media. During this process I worked with external designers to finalise the logo/signage and a marketing firm to formulate an initial launch strategy.


Discovery > Research > Design > Build > Market > Optimise > Repeat